If you’d like to invest in the stock market but feel overwhelmed by the task of sifting through myriad stocks to find one that’s ethically- or Islamically-acceptable, fear not. A new tool is on its way — Investroo.
What is it? Investroo is not another online brokerage like TD Ameritrade or E*Trade. Rather, it’s a mobile application that provides investors with an interface through which to browse ethically-sound stocks on U.S.-based exchanges.
Investroo does the legwork of screening out companies in certain industries (i.e. alcohol, casinos, weapons) and based on financial data (i.e. highly-leveraged firms). The launch version of the app will only display compliant stocks, although a future version will allow users to subscribe to a non-compliant stock and be alerted if/when that stock becomes compliant.
The app will categorize stocks by sector and by social theme, making it easy to find a stock you’d like to invest in. And because it’s app-based, you can invest anytime, anyplace. Trades are expected to be just 99 cents each.
What’s more, the app will enable investors to purchase fractional shares. So if you want to buy stock in, say, a tech company whose stock price is over $100 per share, no worries. Investroo will allow you to purchase a fraction of a share for as little as $5.
If you’re not quite ready to throw cold, hard cash into the stock market, the app will even feature a simulated trading environment in which you can practice and build a virtual portfolio. Look for Investroo to launch this fall. Sign up for updates at investroo.com.
To learn more about investing in the stock market, check out my e-book The Stock Market Made Simple on Amazon.